4ThePlayer is one of the gaming industry’s leading ‘challenger brand’ game suppliers with a focus on innovation and player entertainment! Their games include 60 Second Heist, 90k Yeti, 3 Secret Cities and 6 Wild Sharks. Their mission is to create the most exciting games for players with concise, engaging game mechanics and the best math profiles for big-win potential. Using innovation to create new gambling-focused entertainment experiences!
The London based supplier was founded in 2018 by industry veterans Andrew Porter, Chris Ash, Thomaz Scalzilli, and Henry McLean to create player-centric games that enhance the iGaming industry and champion the player! The team are players themselves and have over 50 years of industry experience, as well as a proven track record having already created success in start-ups and FTSE 250 companies.
Continuing to move fowards within the industry, 4ThePlayer was crowned the winner of ‘Innovation in Slot Provision’ at the industry's leading EGR Awards in London last night, beating stiff competition from a shortlist of 15 companies including industry giants and FTSE 250 leaders! The award is judged on multiple criteria including Product Innovation, Product Development and Deliverability, Product Differentiation, User Experience, and Understanding of Customer Needs.
In order to win, 4ThePlayer had to demonstrate not only the innovation in their products but the commercial success of their innovations. 4ThePlayers currently has 15 games live on a number of platforms, including the recently released top performer, 4 Fantastic Fish.
Their player-centric and entertainment-focused innovations include:
- Future Power™, a mechanic that automatically evolves the game, 7 Elements, based on the calendar, allowing players to unlock and collect game enhancements.
- Win Time™: which delivers high-octane excitement in 60 Second Heist by awarding the player time instead of a fixed number of spins for their free spins bonuses.
- Big Reel Portrait ® Mode, which revolutionises mobile portrait play by creating an immersive entertainment experience, using up to 70% of the mobile portrait screen compared to the standard 20% on most other games.
The awards are independently officiated by Deloitte, making the judging process and overall awards the most stringent in the gaming industry.
“I am delighted to have won this award – especially an award with such strong competition from the biggest names in the gaming space! At 4ThePlayer we constantly innovate and every game has its own unique twist or evolution of a concept. This award is a testament to our team's hard work and constant drive to create the ultimate exciting and entertaining slots! “
Andrew Porter CEO of 4ThePlayer
This is the third award 4ThePlayer has won in the last few weeks after winning ‘Outperforming Game Studio of the Year (Small)’ and taking bronze in the ‘Slot Collaboration of The Year’ award for 90k Yeti Gigablox at the Casino Beats Game Developer Awards 2022.
4ThePlayer continues to go from strength to strength as they begin their multi-stake US expansion while creating a new, exciting, and innovative roadmap of games for the remainder of 2022 and onward into 2023, including the eagerly awaited sequel to 3 Secret Cities: 4 Secret Pyramids!